Jesse Baines
Independent Consultant & Fractional CMO
Connecting market data, science, context, & community
to move good ideas forward
I'm Jesse, and I'm a determined, enthusiastic advocate for business for good. I have dedicated my career to making a lasting positive impact on the wellbeing of working families, communities, and our planet.
From the C-Suite to agency leadership and various roles at brands and non-profits, I've always understood the role stakeholder engagement and storytelling plays in moving a mission forward.
I have helped shape and scale globally recognized climate adaptation strategies, from concept through commercialization, and am continuously working to open pathways for fishing and farming families to be recognized as the innovative, resilient environmental stewards that they are. I've had the honor of working alongside thought leaders in food systems, sustainability, economic development, and tech to open new markets, lead brands, and position organizations for the next product, initiative, raise, or exit.
The throughline of my favorite projects is often the same: where science meets stewardship, data informs opportunity, and human connection and community tell the story of work that really matters.
And I'm lucky enough to be doing this work from, and often on behalf of, my home state of Maine.